Last week, over 100 Atlanta teens gathered at Centennial Olympic Park with Atlanta Falcons’ Wide Receiver, Devin Hester, to attend the Mixify Tour, an event that included fun activities, giveaways, and experts to educate teens about the importance of balancing what they drink and eat with physical activity. It’s great to see have such a wonderful group of experts visit Atlanta to teach our teens how to be healthy and happy in a fun and engaging way.
“Atlanta parents and their teens are busier than ever before, and finding balance—especially when it comes to diet and exercise—can be a challenge. That’s why we’re proud to step up and do our part to help support them in a new and unique way with this groundbreaking joint effort from America’s leading beverage companies,” said Susan Neely, American Beverage Association (ABA) president and CEO. “Mixify encourages teens to be thoughtful about the calories they’re consuming—including from beverages—and to be active. We know moms work to achieve this for their families every day and we’re taking this message on the road as one way to provide support for their efforts.”
Mixify is a first-of-its-kind multi-year, national program launched last September by the American Beverage Association (ABA), The Coca-Cola Company, Dr Pepper Snapple Group and Pepsico to engage teens through the communications channels they use every day in ways that fit easily into their lives. Developed with input from moms and teens, the program is focused on supporting parents’ efforts to educate their teens about balance in authentic, interesting and engaging ways.
Watch highlights from last week’s Mixify Tour in Atlanta
The new Mixify Tour is taking that message of balance on the road with a 25-foot food truck re- purposed into a traveling balance billboard. The truck serves as the center of an event providing activities to demonstrate the importance of balancing “eat, drink & do,” access to experts like fitness instructors to answer questions about balance, group fitness classes, music and ways for teens to share their balance mixes through social media.
To learn more about Mixify and find a tour near you visit www.mymixify.com.
Mixify is part of the Balance Calories Initiative. More information can be found at deliveringchoices.org.
